1.FINANCIAL PLANNING AT WEALTH BANK, Page No. 1 – 19
Smita Roy Trivedi
The case deals highlights key aspects of financial planning considered by Senior Managers at Wealth Management Divisions. It underlines issues which rise when preparing the financial plan for Mid-net-worth-individuals and focuses on the basics of financial planning. The financial plans prepared by two different relationship managers for a client raises vital issues on debt management for clients, assumptions of rates of return and the choice between debt and equity given the risk profile. The case is based on best practices in financial planning divisions of Indian banks.
Key words: Financial planning, Wealth management industry in India, Debt management
2. RISK ASSESSMENT FAILURE of MALÉ AIRPORT, Page No. 20-39
This case deals with the governmental termination of an airport concession awarded to a private sector consortium for creating and managing the airport for a period of twenty five years. Several issues emerge from the occurrence of this event. These form important lessons in financial management of airport revenues and risk management of large concessions.
Key Words: Airport Privatisation, Political Risk, Project Finance Structuring and Revenue.
3. MARUTI VIOLENCE:WHAT WENT WRONG ? A CASE STUDY, Page No. 40-62
The violence at Maruti’s Manesar plant was not a sudden hellhole. The Blast –off was waiting to happen with resentment building up for months over the management’s refusal to recognize an elected union, and provide better wages and working conditions at par with the permanent employees.
Keywords: Combative Advertising, Advertising Ethics, Comparative Advertising, Guerilla Marketing, Advertising Laws.
4. GLOBAL BRANDING OF KHADI TEXTILE: AN ICON OF INDIAN CULTURE, Page No. 63-80
Debajani Sahoo, Taru Lodha
Khadi is not just a cloth, it is a whole movement started by Mohandas Karamchand Gandhi, the father of the nation. It is observed that Khadi has a limited market catering to few consumers . Over this hectic competition over the time khadi was still only confined with the political image among the Indian mass.whether Khadi will bring back its previous fascination among the people in this twenty first century has been addressed in this case. As youth today are not backed by the Gandhian principles, their ideas are new and they follow the principles which are more practical . Youth segment believes that old age people who belonged to the era of independence or believe in Gandhian principles only wear these products Because of which still this product prevalent among the mass. Whether the Indian youth will again start wearing and giving weightage to khaki in this computer age. To bring back its previous brand image what initiative should be taken care and what things should be done from a marketing aspect so that Indian youth can see khadi in a respectable image.What marketing strategy has to be implemented and by whom is an important aspect of this present case.
Key words: Khadi brand,Branding strategy,Environmental factors,Indian Culture