EDITORIAL
HOW BIG BAZAAR DIRECT GOT STUCK IN THE MIDDLE?(Abstract)
Girish Taneja & Sandeep Vij
PESTICIDE IN SOFT DRINKS – CRISIS MANAGEMENT BY COKE AND PEPSI IN INDIA. (Abstract)
Uma Bhushan
LEADERSHIP COMMUNICATION IN CRISIS: MOVING FROM THREAT TO OPPORTUNITY. (Abstract)
Mona Shah & Kirti Rajhans
MANAGING INDUSTRIAL CONFLICTS WITH LOCAL RESIDENTS: CASE STUDY ON XPL ON MANAGING IR. (Abstract)
Ranjit Singh, Kamlesh Kumar Mishra & S.M.Z. Khursheed
