EDITORIAL
GIVING BACK TO SOCIETY – A CASE STUDY IN CSR MANAGEMENT FOR AN MNC.(Abstract)
Uma Bhushan
PAYTM: THE MOBILE‑WALLET GIANT. (Abstract)
Dwarakanath Siriguppi & Vijayudu Gnanamkonda
SHAMBHU’S COFFEE BAR: JOURNEY OF AN ENTREPRENEUR FROM A SMALL STALL TO 25+ OUTLETS. (Abstract)
Jitendra Nenavani & Rajwinder Kaur
ARTIFICIAL INTELLIGENCE WAVE IN INDIAN RETAIL: EVOLUTION, OPPORTUNITIES AND CHALLENGES. (Abstract)
Sujo Thomas & Tanmay Varia
HOW A “DESSERT LAB” IN KOLKATA DOING RESEARCH TO WIN THE FIVE SENSES OF CUSTOMERS. (Abstract)
Dipto Haldera & Debadrita Panda
